The famous words uttered by the father of the blueberry girl from Willy Wonka's chocolate factory. In fact, violet was turning more of blueberry shade than a violet but we can't help but think of this phrase when "violet" is uttered from the lips of just about anyone. This year, pantone and others are making a big to do about a color called "ultra violet." We may have been spot on in our color selection (since we also make all the fabric too) this year, although our specific Spiritex shade is dubbed "amethyst." It's pretty darn close to the ultra violet put out by pantone if you ask us. But don't, because then we'll just be thinking about the blueberry girl, which then turns into thoughts of oompa loompas, then that shade of green and orange together with their hair and skin, then we think about how similar donald trump's fake orange tan skin is a similar shade. Really, it's the ingredients to our worst nightmare so we'll stick to the name amethyst for now, oompa loompa doompaty doo.

#ultraviolet #amethyst #pantone #spiritexorganiccotton #organiccottonfabric #organiccotton #ashevilleapparel #spiritex

January 16, 2018 — Corey Jones